KGB’s ongoing strategy for Southern Ohio Medical Center’s Cancer Center has been to introduce the new ground-up Center and its associated technologies, staff and new physicians. Once completed we continually bring to light what’s new for the consumer be it technology or services. Once the initial “We’re Open” campaign ran we shifted our concentration to telling success stories in the form of patient testimonials.

We’ve even included physicians in some of these as our ongoing research shows their patients truly believe not only in the great care they received - but they also believe in their caregivers. We’ve now created and produced five versions of testimonial advertising. Each one an evolution of the previous set.