Recently, I came across this article in Scientific American which discussed the future of “Augmented Reality”. According to the article, “Augmented Reality” (AR) consists of three key points:

Virtual information that is tightly registered, or aligned, with the real world; the ability to deliver information and interactivity in real time; and seamless mixing of real-world and virtual information

With the increasing popularity of smartphones, those in the advertising and marketing fields are going to have to find new ways to get their message out across all possible media outlets: print, television, internet, mobile web, and word-of-mouth. These venues are each unique, and they can require individual strategies to be the most successful.

These AR endeavors seem to be a logical step to try and tie traditional services with the new options made available by technological advancements. It will be interesting to see how AR gets adopted in the future and how users will react to it.