Tide has been running their “Talking Stain” advertising campaign for a while now, and they have been expanding on this campaign with user generated commercials. Tide gave their customers the chance to create a commercial spot for Tide to Go, and the top 10 winners would have their commercials air during prime time. After the jump is one of the user generated commercials from Tide. If you would like to view them all, you can visit the Tide to Go site.

As we at KGB know, testimonial advertising is one of the most effective ways to communicate a human or emotional message. Testimonials from users will always be viewed as more believable and approachable, since the belief in the product by the testifier is a real one.

It makes sense that Tide would ask their customers to make commercials, as it is a win-win situation. The consumer wins because they get to have their creative endeavors featured during a time where millions of viewers will see it. Tide wins because they receive free creative and their can expect an increase of sales.