The Food Operatives is a case-study that KGB Advertising developed after working with Graeter’s Ice Cream. A local ice cream manufacturer, Grater’s, was having technical issues. Although they had a superior product that experiences national attention, their order system was plagued with problems. Graeter’s already had a back-end processing system in place and every solution had to integrate seamlessly. Reinventing Graeter’s internal processes would be a waste of time, money and resources. We wanted them to focus on what makes them great in the first place: making the best ice cream known to man. This case study takes a look at the developed and implemented strategy which is still in use today by this local favorite. read on to find out just what we did.