The Razorfish Consumer Experience Report

This may be old news, with the report being released about two weeks ago, but the Consumer Experience Report launched by Razorfish is awesome. There really is no other way to describe this. Not only is the information important to everyone who works in the Web 2.0 world, but the way the information is presented is one of the best user experiences I have ever come across.


At the core of the report is our Digital Consumer Behavior Study, which documents the results of a 2008 survey that Razorfish conducted of more than 1,000 “connected” consumers (a coveted group who spend money online and have access to broadband). In the study we look at how people “live” online today; how Web 2.0 has changed consumer behavior; what is the real impact of the “social web”; what really drives online purchase habits (especially in a down economy); and who is really using the mobile web and what are they doing.


The findings surprised even us as today’s digital consumers have moved well beyond merely sampling Web 2.0 technologies and services. They are now adopting these services at a breakneck pace and readily experimenting with new, more sophisticated offerings en masse.


I could continue to go on about how this is the best thing since sliced bread, but in the end it is something you need to see for yourself. Make sure to pay attention to pages 34-35. Those are my favorite.


The report was announced here, on their blog. The flash presentation of the report can be found here.




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