Portfolios
Healthcare
KGB Advertising specializes in understanding the unique marketing needs of our clients. We approach solutions from a strategic point of view. We solve our clients’ problems by understanding their patients’ needs, concerns, and motivations. Then, we create and deliver creative appropriate for our clients’ marketplace that speaks to those needs in a human and emotional way.
Heart
KGB’s ongoing strategy for Southern Ohio Medical Center has been to advertise incremental advances of their Heart program as they approach full Open Heart capabilities in 2009. To date, we have presented testing, rehab, angio and vascular success stories in three phases of testimonial advertising featuring both patients and caregivers.
Our latest campaign continues this series, introducing more SOMC Heart Success Stories and delivering new information about the advanced technology and talented doctors at this continually evolving hospital.
Business-to-Business
Business-to-Business advertising is all about making the right connection. At KGB Advertising, we strive to connect our clients with their customers in the most effective and creative ways by relying upon cross-knowledge from other clients.
We deliver full-service marketing results by creating and consulting on a complete media mix for our clients including interactive, web, research services, media planning, public relations, brand identity, design, and advertising.
Cancer
KGB’s ongoing strategy for Southern Ohio Medical Center’s Cancer Center has been to introduce the new ground-up Center and its associated technologies, staff and new physicians. Once completed we continually bring to light what’s new for the consumer be it technology or services. Once the initial “We’re Open” campaign ran we shifted our concentration to telling success stories in the form of patient testimonials.
We’ve even included physicians in some of these as our ongoing research shows their patients truly believe not only in the great care they received - but they also believe in their caregivers. We’ve now created and produced five versions of testimonial advertising. Each one an evolution of the previous set.